Explore the inspiring story of Lesley Heathcote, who transitioned from an architectural photographer’s assistant in New York City to a full-time pastel artist in Vermont. I'll dive into her unconventional journey, highlighting the challenges and triumphs that led her to realize her dream of becoming a full-time artist. Lesley's experience serves as a testament to the power of determination, resilience, and networking within the art community. Discover her strategies for building a successful art business, including tips on pricing art using a pricing formula for her pastel art, handling rejection as an artist, and the importance of networking and collaboration. You'll also learn what advice she would give her younger artist self (hint: it involves building relationships).

Are you struggling to price your original art? Join me as I delve into the complexities of fine art pricing with a systematic approach tailored for emerging artists. Discover practical steps to assess comparables and establish your art's worth while avoiding common pitfalls. Let’s empower each other in the art community!

Navigating pricing in photography can be challenging in today’s digital landscape. In this post, commercial photographer Scott Indermaur shares his practical pricing structure, covering visual production fees and post-production charges, while emphasizing the importance of networking for pricing advice. Scott offers tips for pricing fairly to maintain your passion and discusses trends like bundled package deals for architectural photography. Whether you’re a beginner or seasoned pro, this post provides valuable insights and promotes a collaborative approach to pricing strategies.