Originally published August 29, 2013
I believe that we are in the midst of a transformation in the way that art is (and will be) bought and sold. This shift is just as seismic as the democratization of photography, which was brought on by the rise of digital photo capture technology (e.g., dSLRs, Smartphones).
The way hobbyists and Pros capture and share photos has changed, and the way collectors will buy art is next. Surely we don’t need a clearer signal than Amazon’s (re)entry into fine art at the beginning of the month -- the shift to online buying is well underway.
While some artists will prefer to work with an artist-run cooperative gallery or a traditional brick-and-mortar gallery, the plethora of online galleries available offers artists a new way to get better known and sell work.
There is a vast array of these online art galleries to choose from. Several resources offer lists of galleries for artists to research. What I’ve found, however, is that few offer tips on what to consider when choosing one. I want to share with you what I’ve found during my own research process, and give you five things to consider when choosing an online gallery.
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