Last year I interviewed Aline Smithson about describing yourself and your work.  It is my most popular blog.  

The idea that our work doesn't always speak for itself is a hotly debated topic.  As a full-time marketer who visually and verbally communicates my company's story, I believe that written descriptions of our artistic intentions compliment our art.

I recently recorded a 30-minute webinar for the Arts and Business Council of Greater Boston on writing an effective artist statement.

Click on the red play button below to listen to a short 2-minute podcast and get a sneak peak at the webinar.

Note: This podcast has been re-recorded since the blog was originally published, to correct a factual error.

Click here for the Arts & Business Council of Greater Boston webinar library where you can view the pre-recorded 30-minute webinar in its entirety for $10 (free for members).

Pre-recorded 30-minute Webinar: Writing an effective artist statement

Do you think that your art speaks for itself?  As visual artists we are comfortable sharing stories through images. Buyers are not visual artists and often want to know why we created work.  Artist statements are used to bridge the gap between our creative intentions and the audience of our work.

In the webinar you'll learn about using written descriptions of your work as one element of your artistic brand; the do's and don'ts of writing artist statements; and the difference between an artist statement and a bio.  You'll also come away with examples of statements and bios as well as a list of resources.